![]() He’s not too worried about a specific content calendar in terms of days. The Popcorn Finance podcast episodes drop on Mondays, and Browning starts cross-promoting them on Instagram that same time. Know Your Audience with an Instagram Business Account They might be funny, entertaining, or memorable in some other way.įinally, he uses those video clips with text to really grab his audience’s attention.īy creating a combination of content on Instagram, he’s able to boost podcast engagement for each new episode. The clips are little slivers of conversation that stand out to him. ![]() He also pulls audio clips straight from the podcast episode. Sharing images allows them to put a face to the voice. He says that audiences want to know who the podcast guests are. His strategy for using images on Instagram is based on building relationships. ![]() This content creation strategies include using To do this, Browning uses a combination of tactics. Using Instagram for Cross PromotionĮvery podcast episode of Popcorn Finance is highly cross promoted on Instagram. Even if they don’t watch the entire video or click over to his website right away, it’s interesting and unusual enough that people will come back to it later on when they have headphones and more time.Ĭheck out more tips from Pete McPherson on how to capture your audience’s attention. He says that the moving text stops people in their scroll. One technique that Browning uses is to add text to video on Instagram. Knowing these things, Browning says he has to get more creative. This is especially important when you consider the fact that so many people use Instagram without sound. Instead, you want to devise a way to capture the audience’s eye, not their ear. You can’t just slap an audio WAV on Instagram and call it a day. After some trial and error, he’s learned to create and repurpose content in a style tailored to Instagram. While it was hard to blend podcasting and Instagram at first, he says he’s found a good system. Make Your Content Pop on Instagramīrowning says that he knows he made the right choice for his platform because it helps him engage with people. It’s the perfect way to share information and to be entertained. More and more people are turning to Instagram for its combination of words, images, and video. ![]() Realistically, though, Browning is onto something. Jokingly, he says Twitter is just too many words after a long day at work. Why did Browning choose Instagram? He says it make the most sense to use Instagram because it’s the platform he enjoys the most. There are plenty of social media platforms out there. He’s got at least one take you’ve never heard before. Browning also dishes on all sorts of ways to get past the on-camera jitters. Get your content seen by taking advantage of Instagram business account features and learning how to make Instagram Stories work for you. His tips on using Instagram to grow your audience will work for any content creator. He’s using a visual platform to grow an audience for another platform that’s almost entirely focused on audio. We sat down to chat with Browning to find out exactly how he works Instagram magic to grow his podcast. How can we be so sure? Chris Browning of Popcorn Finance says so! Instagram is actually the perfect platform to send more eyes to your work, whether it’s a blog, another channel, or even a podcast. Have you ever thought about using Instagram to grow your audience? So what’s the one thing that content creators need even more than inspiration (or caffeine!)? An audience, of course.
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